Evan Gross
Fractional Sales Leader
about
about
about
I help small agencies, startups, and SMBs bridge the gap between hiring inexperienced sales reps and building a fully operational sales function. Using modern sales tactics, instead of old school cold-calling scripts, I turn untrained talent into productive team members while helping founders make data-driven sales decisions. All without the cost of a full-time senior hire.
experience
experience
experience
Kadro Solutions
Director of Sales | Feb 2023 – Present Business Development Manager | Oct 2019 - Jun 2022
Built and scaled the sales organization from a solo operation to a three-person team. Implemented a sophisticated outbound email automation system to streamline prospecting efforts. Developed comprehensive training and onboarding programs to rapidly bring new sales representatives up to speed and ensure consistent performance across the growing team.
Kadro Solutions
Director of Sales | Feb 2023 – Present Business Development Manager | Oct 2019 - Jun 2022
Built and scaled the sales organization from a solo operation to a three-person team. Implemented a sophisticated outbound email automation system to streamline prospecting efforts. Developed comprehensive training and onboarding programs to rapidly bring new sales representatives up to speed and ensure consistent performance across the growing team.
Kadro Solutions
Director of Sales | Feb 2023 – Present Business Development Manager | Oct 2019 - Jun 2022
Built and scaled the sales organization from a solo operation to a three-person team. Implemented a sophisticated outbound email automation system to streamline prospecting efforts. Developed comprehensive training and onboarding programs to rapidly bring new sales representatives up to speed and ensure consistent performance across the growing team.
Bronto Software
Account Executive | Oct 2016 – Oct 2019 Account Development Rep | Nov 2015 - Oct 2016
Sandler trained, managed full sales cycle from prospecting through close, developing expertise in SaaS sales methodology. Generated pipeline through strategic outbound efforts while nurturing inbound leads. Gained foundational experience in consultative selling and account management that shaped my approach to building scalable sales processes.
Bronto Software
Account Executive | Oct 2016 – Oct 2019 Account Development Rep | Nov 2015 - Oct 2016
Sandler trained, managed full sales cycle from prospecting through close, developing expertise in SaaS sales methodology. Generated pipeline through strategic outbound efforts while nurturing inbound leads. Gained foundational experience in consultative selling and account management that shaped my approach to building scalable sales processes.
Bronto Software
Account Executive | Oct 2016 – Oct 2019 Account Development Rep | Nov 2015 - Oct 2016
Sandler trained, managed full sales cycle from prospecting through close, developing expertise in SaaS sales methodology. Generated pipeline through strategic outbound efforts while nurturing inbound leads. Gained foundational experience in consultative selling and account management that shaped my approach to building scalable sales processes.
Services
Services
Services
Fractional Sales Director
Get the strategic leadership your sales team needs without the full-time cost. I'll conduct regular one-on-ones with your reps, help you forecast accurately, identify at-risk deals before they stall, and provide the executive-level sales guidance that turns a collection of individuals into a cohesive, accountable team. Perfect for founders who know they need sales oversight but can't justify a six-figure hire.
Fractional Sales Director
Get the strategic leadership your sales team needs without the full-time cost. I'll conduct regular one-on-ones with your reps, help you forecast accurately, identify at-risk deals before they stall, and provide the executive-level sales guidance that turns a collection of individuals into a cohesive, accountable team. Perfect for founders who know they need sales oversight but can't justify a six-figure hire.
Fractional Sales Director
Get the strategic leadership your sales team needs without the full-time cost. I'll conduct regular one-on-ones with your reps, help you forecast accurately, identify at-risk deals before they stall, and provide the executive-level sales guidance that turns a collection of individuals into a cohesive, accountable team. Perfect for founders who know they need sales oversight but can't justify a six-figure hire.
Sales Coaching & Training
Transform your green reps into confident closers. I'll review calls to identify what's working (and what's not), create structured onboarding programs so new hires ramp faster, and provide ongoing coaching that addresses real challenges your team faces daily. You'll get practical feedback tailored to your team's specific gaps, delivered in a way that improves performance immediately.
Sales Coaching & Training
Transform your green reps into confident closers. I'll review calls to identify what's working (and what's not), create structured onboarding programs so new hires ramp faster, and provide ongoing coaching that addresses real challenges your team faces daily. You'll get practical feedback tailored to your team's specific gaps, delivered in a way that improves performance immediately.
Sales Coaching & Training
Transform your green reps into confident closers. I'll review calls to identify what's working (and what's not), create structured onboarding programs so new hires ramp faster, and provide ongoing coaching that addresses real challenges your team faces daily. You'll get practical feedback tailored to your team's specific gaps, delivered in a way that improves performance immediately.
Outbound Engine Implementation
Stop relying on hope and start generating predictable pipeline. I'll build a sophisticated outbound automation system in your CRM that runs on autopilot: personalized sequences, follow-up cadences, and tracking that actually works. Get the prospecting infrastructure that successful sales teams depend on, without hiring a sales ops person.
Outbound Engine Implementation
Stop relying on hope and start generating predictable pipeline. I'll build a sophisticated outbound automation system in your CRM that runs on autopilot: personalized sequences, follow-up cadences, and tracking that actually works. Get the prospecting infrastructure that successful sales teams depend on, without hiring a sales ops person.
Outbound Engine Implementation
Stop relying on hope and start generating predictable pipeline. I'll build a sophisticated outbound automation system in your CRM that runs on autopilot: personalized sequences, follow-up cadences, and tracking that actually works. Get the prospecting infrastructure that successful sales teams depend on, without hiring a sales ops person.
Sales Process & Systems Audit
Not sure why deals are slipping through the cracks? I'll diagnose what's broken in your current sales process, from lead routing to pipeline management to forecasting accuracy, and deliver a clear roadmap for fixing it. Great for founders who sense something's off but can't pinpoint the problem.
Sales Process & Systems Audit
Not sure why deals are slipping through the cracks? I'll diagnose what's broken in your current sales process, from lead routing to pipeline management to forecasting accuracy, and deliver a clear roadmap for fixing it. Great for founders who sense something's off but can't pinpoint the problem.
Sales Process & Systems Audit
Not sure why deals are slipping through the cracks? I'll diagnose what's broken in your current sales process, from lead routing to pipeline management to forecasting accuracy, and deliver a clear roadmap for fixing it. Great for founders who sense something's off but can't pinpoint the problem.